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The Search Herald

Only the most important SEO news

VOL. X, No. 3388 - Archive
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NEW Your exclusive look at the SMX Next agenda is here

This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it. Don't miss out. Search Engine Land

Visual content and SEO: How to use images and videos in 2025

Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search. Search Engine Land

Google Updates Robots.txt Policy: Unsupported Fields Are Ignored via @sejournal, @MattGSouthern

Google limits robots.txt support to four fields, clarifying its stance on unsupported directives. Search Engine Journal

Structured data and SEO: What you need to know in 2025

Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results. Search Engine Land

NEW Google To Host Creator Summit At GooglePlex Later This Month

Google is reportedly going to be hosting an invite-only creator summit at the end of this month at the Google offices in Mountain View, California, aka, the GooglePlex. Danny Sullivan, the Google [...] Search Engine Roundtable

Google Drops Support For Noarchive Meta Tag Directive

With Google removing the cache operator from its search service, Google has stopped supporting the noarchive directive in Google Search. The directive, the noarchive meta tag, would tell Google not [...] Search Engine Roundtable

SEO grew up, a lot of SEOs didn’t

Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success. Search Engine Land

NEW How to use Microsoft Clarity for deeper website analytics

Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights. Search Engine Land

NEW Google Product Studio launches AI-generated video creation tool

This is now rolling out to US based merchants. Search Engine Land

NEW Google Merchant Center Adds Video Generation & Amazon MCF Integration

Google announced two new features for Google Merchant Center (1) Video generation in Product Studio and (2) Amazon MCF integration with Merchant Center. Search Engine Roundtable

Daily Search Forum Recap: October 4, 2024

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google Search Product Detail Grid With Nearby Label

Earlier we reported Google was testing "most popular" and "best price" labels in the product detail grid within Google Search. Now, Google is also testing a "nearby" [...] Search Engine Roundtable

NEW Google Search Showing Competitor Ads Above Local Reviews

Google has done it again, it has shown ads from competitors directly above the reviews section of a Google local listing. Search Engine Roundtable

NEW Google Search Tests List Articles

Google Search is testing a new section in its search results for "List articles." Google then shows you articles that are like top ten or top whatever number list for any topic. Search Engine Roundtable

NEW Key PPC ad strategies for home services

Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles. Search Engine Land